TY - BOOK AU - Mancini, Marc TI - The clia guide to the cruise industry SN - 978-1-111-13089-3 AV - 338.4791045 M31c PY - 2011/// CY - Clifton Park, NY PB - Delmar Cengage Learning KW - Cruise lines KW - Study and teaching KW - Ocean travel N1 - Includes index and gossary; Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who`s who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives N2 - This textbook is designed to support CLIA`s certification program ER -