paradigms of analysis Ali-Knight, Jane creator Robertson, Martin; Fyall, Alan; Ladkin, Adele text xx California Elsevier 2009 monographic und

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xviii, 302 p.: ill. 25 cm. Addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. This book provides readers with a global look at the trends and topics. It is suitable for advanced students and researchers in festivals and events. Using major events to promote peripheral urban areas : Deptford and the 2007 Tour de France / Andrew Smith -- Weymouth`s once in a lifetime opportunity / Deborah Sadd -- Tourism and the Hans Christian Andersen bicentenary event in Denmark / Janne J. Liburd -- Establishing Singapore as the events and entertainment capital of Asia : strategic brand diversification / M. Foley, G. McPherson and D. McGillivray -- The South Korean Hotel Sector`s perspectives on the `pre-` and `post-event` impacts of the co-hosted 2002 Football World Cup / Misuk Byeon, Neil Carr and C. Michael Hall -- Indigenous Australia and the Sydney 2000 Olympic Games : mediated messages of respect and reconciliation / Leanne White -- How festivals nurture resilience in regional communities / Ros Derrett -- The Buon Ma Thuot coffee festival, Vietnam : opportunity for tourism? / Lee Jolliffe, Huong Thanh Bui and Hang Thy Ngyuen -- Tasting Australia : a celebration of cultural identity or an international event? / Graham Brown and Shirley Chappel -- Festivals and tourism in rural economies / Emma H. Wood and Rhodri Thomas -- Commemorative events : sacrifice, identity and dissonance / Warwick Frost, Fiona Wheeler and Matthew Harvey -- Running commentary : participant experiences at international distance running events / Richard Shipway and Ian Jones -- Elite sports tours : special events with special challenges / Michael Morgan and Richard Wright -- The British pop music festival phenomenon / Chris Stone -- A model for analysing the development of public events / Jo?rgen Elbe -- Human resources in the business events industry / Krzysztof Celuch and Rob Davidson -- Measuring the impact of micro-events on local communities : a role for web-based approaches / Geoff Dickson and Simon Milne -- Post-modern heritage, chivalry, park and ride : Le Tour comes to Canterbury / J. Lovell -- Towards safer special events : a structured approach to counter the terrorism threat / Alexandros Paraskevas. Jane Ali-Knight. Includes index English Culture and tourism Festivals Economic aspects Festivals Marketing Special events industry 338.4791 In81 978-0-08-045100-8 251212 20260803094045.0