Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens. 
 - Boston, MA :  McGraw-Hill Irwin,  2004. 
 - xlii, 617,[75] p.:   ill.  26 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-07-124875-7 
<br/><br/><label>LC Class. No.: </label>659.1 Ar33c