02207nam a2200361Ia 450000500170000000800410001724500570005810000170011570000140013226000360014630000180018230000110020050000190021102000170023065000300024765000160027705000180029394300300031194400120034195300120035354600120036595300120037750508650038952003500125459100060160433600090161033700150161933800110163494200680164599800090171399900150172295201080173720260803094046.0251212s2007    xx            000 0 und d1 aIntroduction to business data mining /cDavid Olson.  aOlson, David  aShi, Yong  aNew York :bMcGraw-Hill,c2007.  axiii, 273 p.:  c26 cm.  aIncludes index  a007-124470-0  aBusinessxData processing  aData mining  a006.312 Ol84i  b0c0d0e1f0g0h0i0j0  b1c1d0  pHED2579  aEnglish  cCollLib  aPart I: INTRODUCTION 1: Initial Description of Data Mining in Business 2: Data Mining Processes and Knowledge Discovery 3: Database Support to Data Mining Part II: DATA MINING METHODS AS TOOLS 4: Overview of Data Mining Techniques 4 Appendix: Enterprise Miner Demonstration on Expenditure Data Set 5: Cluster Analysis 5 Appendix: Clementine 6: Regression Algorithms in Data Mining 7: Neural Networks in Data Mining 8: Decision Tree Algorithms 8 Appendix: Demonstration of See5 Decision Tree Analysis 9: Linear Programming-Based Methods 9 Appendix: Data Mining Linear Programming Formulations Part III: BUSINESS APPLICATIONS 10: Business Data Mining Applications Applications 11: Market-Basket Analysis 11 Appendix: Market-Basket Procedure Part IV: DEVELOPING ISSUES 12: Text and Web Mining 12 Appendix: Semantic Text Analysis 13: Ethical Aspects of Data Mining  aIntroduces students to the fundamental concepts of data mining. This text shows readers how to gather and analyze large sets of data to gain useful business understanding. It also describes and demonstrated basic data mining algorithms, and presents an overview of the developing areas in this field, including web mining, text mining, and more.  a0  aText  aUnmediated  aVolume  2lcccBKarizalb2015-04-07 23:18:18drizale2015-04-07 23:18:18  a3422  c3409d3409  00102ddc4070aHEDbHEDcHEDd2025-12-21o006.312 Ol84ipHED2579r2026-06-02 00:00:00w2025-12-21yBK