state-of-the-art database for sales, marketing, customer management, and more key business activities Hennig, Teresa creator Bradley, T.; Linson, L.; Purvis, L.; Spaulding, B. text xx Indianapolis, IN Wiley Publishing 2010 monographic und

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xlvi, 744 p.: 24 cm. Database models developed by a team of leading Microsoft Access MVPs that provide ready-to-use solutions for sales, marketing, customer management and other key business activities for most small businesses. As the most popular relational database in the world, Microsoft Access is widely used by small business owners. This book responds to the growing need for resources that help business managers and end users design and build effective Access database solutions for specific business functions. Coverage includes::; Elements of a Microsoft Access Database; Relational Data Model; Dealing with C. pt. 1. Introduction and basic concepts -- pt. 2. Dealing with customers and customer data -- pt. 3. Producing and tracking the goods & services -- pt. 4. Tracking and analyzing financial data -- pt. 5. Independent areas -- pt. 6. Appendixes -- pt. 7. Bonus material (CD only). Teresa Hennig. Includes index English Database management Small business Management Microsoft Access Relational databases Small business Computer programs 005.7565 M58h 978-0-470-52574-6 251212 20260803094046.0