Cateora, Philip R.
International marketing /
Philip R. Cateora.
- 14th
- Boston, MA : McGraw-Hill Irwin, 2009.
- xxxi, 711 p.: col. ill. 28 cm.
Includes index
English
978-0-07-128838-5; 978-0-07-127099-1
Export marketing
International business enterprises
658.84 C28i