TY - BOOK AU - Vise, David A. AU - Malseed, Mark TI - The google story : : for google's 10th birthday SN - 978-0-385-34273-5 AV - 338.761025040973 V82g PY - 2008/// CY - New York PB - Delta Book KW - Google (Firm); Internet industry-- United States; Search engines; Enterprenuership-- United States N1 - Includes index; A healthy disregard for the impossible -- When Larry met Sergey -- Learning to count -- The secret sauce -- Divide and conquer -- Burning man -- The Danny Sullivan Show -- A trickle -- Hiring a pilot -- You`ve got Google -- The Google economy -- And on the fifth day -- Global Goooogling -- April Fools -- Porn cookie guy -- Going public -- Playboys -- Charlie`s place -- Space race -- A legal showdown -- A virtual library -- Trick clicks -- Attacking Microsoft -- Money machine -- The China Syndrome -- Googling your genes -- Appendix I : 23 Google search tips -- Appendix II : Google Labs Aptitude Test (GLAT) -- Appendix III : Google`s financial scorecard N2 - An inside look at the billion-dollar enterprise reveals how the Internet icon grew from a concept to a social phenomenon with a bold mission: to organize all of the world`s information and make it easily accessible ER -