Reid, Robert D. <br/><br/>
Hospitality marketing management / 
Robert D. Reid. 
 - 5th 
 - Hoboken, NJ :  Wiley,  2010. 
 - xv, 656 p.:   col. ill  29 cm. 
<br/><br/> Includes bibliographic references 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-470-08858-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Food service--Marekting<br/>Restaurants--Marketing.
<br/><br/><label>LC Class. No.: </label>647.940688 R27h