@book{3810,
	author = {Go, Josiah and Escareal-Go, Chiqui},
	title = {Fundamentals of marketing in the philippine setting /},
	publisher = {Josiah and Carolina Go Foundation,},
	year = {2010.},
	address = {philippine :},
	edition = {2nd},
	note = {Includes index and glossary}
}