Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens. 
 - 9th 
 - New York :  McGraw-hill,  2009. 
 - xv, 784 p.:   ill.  23 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780071081252 
<br/><br/><label>LC Class. No.: </label>658.802 C85s