TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel F.
TI  - Strategic marketing
SN  - 9780071081252
AV  - 658.802 C85s 
PY  - 2009///
CY  - New York
PB  - McGraw-hill
N1  - Includes index
ER  -