Alminar-Mutya, Ruby F. <br/><br/>
Advertising principles :   marketing communications approach / 
Ruby F. Alminar-Mutya. 
 - Mandaluyong City :  National Book Store,  2007. 
 - ix, 195 p.:   ill.  23 cm. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>971-08-6868-3 
<br/><br/><label>LC Class. No.: </label>659.1 M98a c2007