TY  - BOOK
AU  - Alminar-Mutya, Ruby F.
TI  - Advertising principles : : marketing communications approach 
SN  - 971-08-6868-3
AV  - 659.1 M98a c2007 
PY  - 2007///
CY  - Mandaluyong City
PB  - National Book Store
ER  -