TY  - BOOK
AU  - Penn, Mark J.
AU  - Zalesne, E. Kinney
TI  - Microtrends : : The small forces behind tomorrow's big changes 
SN  - 0-446-53643-1
AV  - 303.4973 P38m c2007 
PY  - 2007///
CY  - New York
PB  - Hachette Book Group
ER  -