Mullins, John W. <br/><br/>
Marketing management :   a strategic decision-making / 
John W. Mullins. 
 - New York :  McGraw-Hill,  2010. 
 - xix, 551 p.:  26 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780071267762 
<br/><br/><label>LC Class. No.: </label>658.8 M91m