TY  - BOOK
AU  - Mullins, John W.
AU  - Walker, Orville C., Jr.
TI  - Marketing management : : a strategic decision-making 
SN  - 9780071267762
AV  - 658.8 M91m 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
N1  - Includes index
ER  -