TY  - BOOK
AU  - Grewal, Dhruv
AU  - Levy, Michael
TI  - Marketing
SN  - 9780071274265
AV  - 658.8 G86m 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
N1  - Includes bibliographic references and index
ER  -