De Mooij, Marieke <br/><br/>
Global marketing and advertising :   understanding cultural paradoxes / 
Marieke de Mooij. 
 - 3rd 
 - Thousand Oaks, CA :  SAGE Pub.,  2010. 
 - xviii, 322 p.:   ill.  26 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9781412970419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-cultural studies<br/>Advertising--Cross-cultural studies<br/>Consumer behavior--Cross cultural studies
<br/><br/><label>LC Class. No.: </label>658.802 D39g