00766nam a2200241Ia 450000500170000000800410001724500950005810000220015326000430017525000080021830000260022630000110025250000480026302000180031165000450032965000400037465000460041405000170046054600120047733600090048933700150049833800110051320260803094058.0251212s2010    xx            000 0 und d1 aGlobal marketing and advertising : bunderstanding cultural paradoxes /cMarieke de Mooij.  aDe Mooij, Marieke  aThousand Oaks, CA :bSAGE Pub.,c2010.  a3rd  axviii, 322 p.: bill.  c26 cm.  aIncludes bibliographic references and index  a9781412970419  aTarget marketingxCross-cultural studies  aAdvertisingxCross-cultural studies  aConsumer behaviorxCross cultural studies  a658.802 D39g  aEnglish  aText  aUnmediated  aVolume