TY  - BOOK
AU  - De Mooij, Marieke
TI  - Global marketing and advertising : : understanding cultural paradoxes 
SN  - 9781412970419
AV  - 658.802 D39g 
PY  - 2010///
CY  - Thousand Oaks, CA
PB  - SAGE Pub.
KW  - Target marketing
KW  - Cross-cultural studies
KW  - Advertising
KW  - Consumer behavior
KW  - Cross cultural studies
N1  - Includes bibliographic references and index
ER  -