Bhargava, Rohit <br/><br/>
Personality not included :   why companies lose their authenticity- and how great brands get it back / 
Rohit Bhargava. 
 - New York :  McGraw-Hill,  2008. 
 - xiv, 300 p.:  22 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780071545211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Authenticity
<br/><br/><label>LC Class. No.: </label>658.827 B46p