TY  - BOOK
AU  - Bhargava, Rohit
TI  - Personality not included : : why companies lose their authenticity- and how great brands get it back 
SN  - 9780071545211
AV  - 658.827 B46p 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Authenticity
N1  - Includes index
ER  -