TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve
TI  - Repositioning : : marketing in an era of competion change, and crisis 
SN  - 978-0-07-163559-2
AV  - 651.111 T75r 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
N1  - Includes index
ER  -