Rapp, Stan <br/><br/>
Reinventing interactive and direct marketing :   leading experts show gow to maximize digital ROI with iDirect and iBranding imperatives / 
Stan Rapp. 
 - New York :  McGraw-Hill,  2010. 
 - xiii, 238 p.:   ill.  24 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780071638029 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interactive marketing<br/>Direct marketing<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>658.872 R27r