TY  - BOOK
AU  - Rapp, Stan
TI  - Reinventing interactive and direct marketing : : leading experts show gow to maximize digital ROI with iDirect and iBranding imperatives 
SN  - 9780071638029
AV  - 658.872 R27r 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Interactive marketing
KW  - Direct marketing
KW  - Branding (Marketing)
N1  - Includes index
ER  -