Sellnow, Timothy L. <br/><br/>
Effective risk communication :   a message-centerd approach / 
Timothy L. Sellnow. 
 - New York :  Springer Science+Business Media,  2009. 
 - xi, 185 p.:   ill  25 cm. 
<br/><br/> Includes index 
<br/><br/>Foreword.- Introducing a Message-Centered Approach to Risk Communication.- Best Practices for Risk Communication.- Multiple Audiences for Risk Messages.- The Case Study Approach.- Cryptosporidium: Unanticipated Risk Factors.- Hurricane Katrina: Risk Communication in Response to a Natural Disaster.- New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax.- Odwalla: The Long Term Implications of Risk Communication.- Toward a Practice of Mindfulness.- Ethical Considerations in Risk Communications.- Future Directions for Risk Communication.- Index. 
<br/><br/> Written for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a best-practice approach as a grounded theory for process improvement. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-387-79726-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food--Safety measures<br/>Health risk communication<br/>CHEMISTRY<br/>Medicine
<br/><br/><label>LC Class. No.: </label>363.192014 Ef36