01632nam a2200277Ia 450000500170000000800410001724500870005810000240014570000650016926000560023430000220029030000110031250000190032302000220034265000260036465000300039065000140042065000130043405000200044754600120046750505770047952002630105633600090131933700150132833800110134320260803094058.0251212s2009    xx            000 0 und d1 aEffective risk communication : ba message-centerd approach /cTimothy L. Sellnow.  aSellnow, Timothy L.  aUlmer, Robert R.; Seeger, Matthew W.; Littlefield, Robert S.  aNew York :bSpringer Science+Business Media,c2009.  axi, 185 p.: bill  c25 cm.  aIncludes index  a978-0-387-79726-7  aFoodxSafety measures  aHealth risk communication  aCHEMISTRY  aMedicine  a363.192014 Ef36  aEnglish  aForeword.- Introducing a Message-Centered Approach to Risk Communication.- Best Practices for Risk Communication.- Multiple Audiences for Risk Messages.- The Case Study Approach.- Cryptosporidium: Unanticipated Risk Factors.- Hurricane Katrina: Risk Communication in Response to a Natural Disaster.- New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax.- Odwalla: The Long Term Implications of Risk Communication.- Toward a Practice of Mindfulness.- Ethical Considerations in Risk Communications.- Future Directions for Risk Communication.- Index.  aWritten for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a best-practice approach as a grounded theory for process improvement.  aText  aUnmediated  aVolume