a message-centerd approach Sellnow, Timothy L. creator Ulmer, Robert R.; Seeger, Matthew W.; Littlefield, Robert S. text xx New York Springer Science+Business Media 2009 monographic und

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xi, 185 p.: ill 25 cm. Written for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a best-practice approach as a grounded theory for process improvement. Foreword.- Introducing a Message-Centered Approach to Risk Communication.- Best Practices for Risk Communication.- Multiple Audiences for Risk Messages.- The Case Study Approach.- Cryptosporidium: Unanticipated Risk Factors.- Hurricane Katrina: Risk Communication in Response to a Natural Disaster.- New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax.- Odwalla: The Long Term Implications of Risk Communication.- Toward a Practice of Mindfulness.- Ethical Considerations in Risk Communications.- Future Directions for Risk Communication.- Index. Timothy L. Sellnow. Includes index English Food Safety measures Health risk communication CHEMISTRY Medicine 363.192014 Ef36 978-0-387-79726-7 251212 20260803094058.0