TY  - BOOK
AU  - Sellnow, Timothy L.
AU  - Ulmer, Robert R.; Seeger, Matthew W.; Littlefield, Robert S.
TI  - Effective risk communication : : a message-centerd approach 
SN  - 978-0-387-79726-7
AV  - 363.192014 Ef36 
PY  - 2009///
CY  - New York
PB  - Springer Science+Business Media
KW  - Food
KW  - Safety measures
KW  - Health risk communication
KW  - CHEMISTRY
KW  - Medicine
N1  - Includes index; Foreword.- Introducing a Message-Centered Approach to Risk Communication.- Best Practices for Risk Communication.- Multiple Audiences for Risk Messages.- The Case Study Approach.- Cryptosporidium: Unanticipated Risk Factors.- Hurricane Katrina: Risk Communication in Response to a Natural Disaster.- New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax.- Odwalla: The Long Term Implications of Risk Communication.- Toward a Practice of Mindfulness.- Ethical Considerations in Risk Communications.- Future Directions for Risk Communication.- Index
N2  - Written for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a best-practice approach as a grounded theory for process improvement
ER  -