Hsu, Cathy <br/><br/>
Tourism marketing :   an asia-pacific perspective / 
Cathy Hsu. 
 - McDougall St., Milton :  John Wiley and Sons,  2008. 
 - xvi, 480 p.:   ill.  25 cm. 
<br/><br/> Includes index 
<br/><br/>Chapter 1: Introduction to tourism marketing. Chapter 2: Strategic marketing framework. Chapter 3: Tourism markets. Chapter 4: Marketing research. Chapter 5: Tourism services marketing mix. Chapter 6: Product. Chapter 7: Pricing. Chapter 8: Marketing communications. Chapter 9: Promotion. Chapter 10: Customer relationship management. Chapter 11: Distribution. Chapter 12: Destination marketing. 
<br/><br/> Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacifi 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-470-81490-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Asia<br/>Pacific area
<br/><br/><label>LC Class. No.: </label>338.4791 T64