01708nam a2200361Ia 4500 20260803094059.0 251212s2008 xx 000 0 und d Tourism marketing : an asia-pacific perspective / Cathy Hsu. Hsu, Cathy Killion, Les; Brown, Graham; Gross, Michael J.; Huang, Sam McDougall St., Milton : John Wiley and Sons, 2008. xvi, 480 p.: ill. 25 cm. Includes index 978-0-470-81490-X Tourism Marketing Asia Pacific area 338.4791 T64 0 0 0 1 0 6 0 0 0 1 1 0 HED3859 English CollLib Chapter 1: Introduction to tourism marketing. Chapter 2: Strategic marketing framework. Chapter 3: Tourism markets. Chapter 4: Marketing research. Chapter 5: Tourism services marketing mix. Chapter 6: Product. Chapter 7: Pricing. Chapter 8: Marketing communications. Chapter 9: Promotion. Chapter 10: Customer relationship management. Chapter 11: Distribution. Chapter 12: Destination marketing. Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacifi 4 Text Unmediated Volume lcc BK rizal 2015-04-07 23:18:23 rizal 2015-04-07 23:18:23 4432 4414 4414 0 0 ddc 0 0 HED HED HED 2025-12-21 338.4791 T64 HED3859 2026-06-02 00:00:00 2025-12-21 BK