an asia-pacific perspective Hsu, Cathy creator Killion, Les; Brown, Graham; Gross, Michael J.; Huang, Sam text xx McDougall St., Milton John Wiley and Sons 2008 monographic und

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xvi, 480 p.: ill. 25 cm. Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacifi Chapter 1: Introduction to tourism marketing. Chapter 2: Strategic marketing framework. Chapter 3: Tourism markets. Chapter 4: Marketing research. Chapter 5: Tourism services marketing mix. Chapter 6: Product. Chapter 7: Pricing. Chapter 8: Marketing communications. Chapter 9: Promotion. Chapter 10: Customer relationship management. Chapter 11: Distribution. Chapter 12: Destination marketing. Cathy Hsu. Includes index English Tourism Marketing Asia Pacific area 338.4791 T64 978-0-470-81490-X 251212 20260803094059.0