TY  - BOOK
AU  - Hsu, Cathy
AU  - Killion, Les; Brown, Graham; Gross, Michael J.; Huang, Sam
TI  - Tourism marketing : : an asia-pacific perspective 
SN  - 978-0-470-81490-X
AV  - 338.4791 T64 
PY  - 2008///
CY  - McDougall St., Milton
PB  - John Wiley and Sons
KW  - Tourism
KW  - Marketing
KW  - Asia
KW  - Pacific area
N1  - Includes index; Chapter 1: Introduction to tourism marketing. Chapter 2: Strategic marketing framework. Chapter 3: Tourism markets. Chapter 4: Marketing research. Chapter 5: Tourism services marketing mix. Chapter 6: Product. Chapter 7: Pricing. Chapter 8: Marketing communications. Chapter 9: Promotion. Chapter 10: Customer relationship management. Chapter 11: Distribution. Chapter 12: Destination marketing
N2  - Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacifi
ER  -