01695nam a2200229Ia 450000500170000000800410001724500680005810000230012670000600014926000440020930000250025330000110027850000190028902000220030865000120033005000170034254600120035950510590037133600090143033700150143933800110145420260803094059.0251212s2008    xx            000 0 und d1 aTravel and tourism : ban industry primer /cPaul S. Biederman.  aBiederman, Paul S.  aLai, Jun; Laitamaki, Jukka M.; Messerli, Hannah R. etc.  aNew Jersey :bPearson Education,c2008.  axxix, 608 p.: bill.  c26 cm.  aIncludes index  a978-0-13-170129-8  aTourism  a338.4791 T69  aEnglish  aTable of Contents PART ONE: THE INTRODUCTORY COURSE Section One: Getting Acquainted with Travel & Tourism 1. Dimensions of Travel and Tourism 2. An Economic Overview of Travel & Tourism 3. The Psychology of Travel 4. Sustainable Tourism Development Section Two: The Sectors 5. The Airline Industry 6. The Rail, Motorcoach and Rental Car Industries 7. The Cruiseline Industry 8. Amusement Parks and Other Major Attractions 9. The Gaming Industry 10. Lodging 11. The Food Service Industry 12. Conventions and Meetings PART TWO: ADVANCED MATERIAL Section Three: Defining, Promoting and Selling the Product 13. Travel Agents and Tour Operators 14. Distribution Channels 15. Destinations: A Psychographic and Sociological Perspective Section Four: Conservation and Intervention 16. Ecotourism: Tourism,s Green Adventure 17. Government, Politics and Tourism Section Five: Management Tools 18. Revenue Management: The Art & Science of Maximizing Revenue 19. Measuring the Economic Impact 20. Forecasting Section Six: What,s Next for the Industry? 21. The Future  aText  aUnmediated  aVolume