01894nam a2200337Ia 4500 20260803094059.0 251212s2008 xx 000 0 und d Destination marketing : an integrated marketing communication approach / Steven Pike. Pike, Steven Pike : Amsderdam, 2008. xv, 406 p.: ill. 25 cm. Includes references and index 978-0-7506-8649-5 Place marketing Tourism Marketing 338.47910688 P63d 0 0 0 1 0 2 0 0 0 1 1 0 HED3933 English CollLib Prologue; Destination marketing; Definitions; Destination marketing organisations; Organisation structure; DMO funding; The role of government; DMO roles; Marketing strategy development; Marketing research; Destination branding; Destination image; Market positioning; Target markets; Marcom; Distribution; PR; Meetings marketing; Disasters and crises; Performance metrics "Travellers are spoilt by choice of available holiday destinations. In today`s fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism `practitioners` and academics. Written by a former `practitioner`, Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET 1 Text Unmediated Volume lcc BK rizal 2015-04-07 23:18:23 rizal 2015-04-07 23:18:23 4469 4451 4451 0 0 ddc 0 0 HED HED HED 2025-12-21 338.47910688 P63d HED3933 2026-06-02 00:00:00 2025-12-21 BK