TY  - BOOK
AU  - Pike, Steven
TI  - Destination marketing : : an integrated marketing communication approach 
SN  - 978-0-7506-8649-5
AV  - 338.47910688 P63d 
PY  - 2008///
CY  - Pike
PB  - Amsderdam
KW  - Place marketing
KW  - Tourism
KW  - Marketing
N1  - Includes  references and index; Prologue; Destination marketing; Definitions; Destination marketing organisations; Organisation structure; DMO funding; The role of government; DMO roles; Marketing strategy development; Marketing research; Destination branding; Destination image; Market positioning; Target markets; Marcom; Distribution; PR; Meetings marketing; Disasters and crises; Performance metrics
N2  - "Travellers are spoilt by choice of available holiday destinations. In today`s fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism `practitioners` and academics. Written by a former `practitioner`, Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET
ER  -