Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler. 
 - 5th 
 - New Jersey :  Pearson Education,  2010. 
 - xxiii, 683 p.:   col. ill.  28 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-13-245313-4 
<br/><br/><label>LC Class. No.: </label>647.94 K84m