Blythe, Jim <br/><br/>
Key concepts in marketing / 
Jim Blythe. 
 - London :  SAGE Publications,  2009. 
 - ix, 219 p.:   ill.  21 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-1-84787-499-3 
<br/><br/><label>LC Class. No.: </label>658.8 B62k