04238nam a2200253Ia 450000500170000000800410001724500970005810000210015526000490017630000230022530000110024850000480025902000220030765000130032965000240034265000190036605000170038554600120040250532200041452003150363433600090394933700150395833800110397320260803094101.0251212s2010    xx            000 0 und d1 aWeb wisdom : bhow to evaluate and create information quality on the web /cMarsha Ann Tate.  aTate, Marsha Ann  aBroken Sound Parkway NW :bCRC Press,c2010.  axix, 148 p.: ill.:  c24 cm.  aIncludes bibliographic references,and index  a978-1-4200-7320-1  aWebsites  aWebsite development  aWorld wide web  a004.678 T18w  aEnglish  aWeb Wisdom: Introduction and Overview Introduction The Need for Web-Specific Evaluation Criteria What This Book Includes A Note about Design Issues How to Use This Book Two Important Caveats Definitions of Key Terms Information Quality Criteria for Web Resources Introduction A Comparison between Two Web Pages Presenting Information Five Traditional Evaluation Criteria and Their Application to Web Resources Conclusion Additional Challenges Presented by Web Resources Introduction The Use of Hypertext Links The Use of Frames Dynamic Web Content Software Requirements and Other Factors that Limit Access to Information Pages Retrieved Out of Context by Search Engines The Susceptibility of Web Pages to Alteration The Redirection of URLs to Different Web Sites and Other Malicious Activities The Instability of Web Pages Conclusion Weblogs and Wikis: Social Media Content Introduction Social Media: An Overview Weblogs (Blogs) Wikis Evaluation Challenges Presented by Social Media Content Conclusion Advertising and Sponsorship on the Web Advertising, Sponsorship, and Information on the Web Defining Advertising and Sponsorship Distinguishing between Advertising, Sponsorship, and Information on the Web Sorting Out the Relationship between Advertisers, Sponsors, and Information Strategies for Analyzing Web Information Provided by Sites that Have Advertisers or Sponsors Conclusion Applying Basic Evaluation Criteria to a Web Page How to Use Chapters 6 through 12 Incorporation of the Basic Elements into Web Pages Interaction and Transaction Features An Introduction to Navigational and Nontext Features Information on the Six Types of Web Pages The Checklist of Basic Elements: Keys to Evaluating or Creating Web Pages Keys to Information Quality in Advocacy Web Pages Keys to Recognizing an Advocacy Web Page Analysis of Advocacy Web Pages The Advocacy Checklist: Keys to Evaluating and Creating Advocacy Web Pages Keys to Information Quality in Business Web Pages Keys to Recognizing a Business Web Page Analysis of Business Web Pages The Business Web Page Checklist: Keys to Evaluating and Creating Business Web Pages Keys to Information Quality in Informational Web Pages Keys to Recognizing an Informational Web Page Analysis of Informational Web Pages The Informational Web Page Checklist: Keys to Evaluating and Creating Informational Web Pages Keys to Information Quality in News Web Pages Keys to Recognizing A News Web Page Analysis of News Web Pages The News Web Page Checklist: Keys to Evaluating and Creating News Web Pages Keys to Information Quality in Personal Web Pages Keys to Recognizing a Personal Web Page Analysis of a Personal Web Page Keys to Information Quality in Entertainment Web Pages Keys to Recognizing an Entertainment Web Page Analysis of an Entertainment Web Page Entertainment Web Page Creation Issues Creating Effective Web Pages and Sites Introduction The Navigational Aids Checklist The Nontext Features Checklist The Interaction and Transaction Features Checklist The Web Site Functionality Checklist Meta Tags Copyright and Disclaimers References Bibliography Appendix A: Checklist Compilation Appendix B: Information Quality Questions Compilation Appendix C: Glossary  aOffers critical evaluation techniques and tools, and reflects the Internet`s growing sophistication. This book uses page captures to explain how to optimize searches and searching. It offers a discussion around rights and intellectual property pertaining to the web, and examines the growing use of multi-media  aText  aUnmediated  aVolume