Wood, Marian Burk <br/><br/>
Essential guide to marketing planning / 
Marian Burk Wood. 
 - 2nd 
 - New York :  Pearson Education,  2010. 
 - xix, 303 p.:  25 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780273725763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning
<br/><br/><label>LC Class. No.: </label>658.802 W85e