TY  - BOOK
AU  - Wood, Marian Burk
TI  - Essential guide to marketing planning
SN  - 9780273725763
AV  - 658.802 W85e 
PY  - 2010///
CY  - New York
PB  - Pearson Education
KW  - Marketing
KW  - Planning
N1  - Includes index
ER  -