Woodburn, Diana <br/><br/>
Key account management :   the definitive guide / 
Diana Woodburn. 
 - 3rd 
 - London :  John Wiley & Sons Publishers,  2011. 
 - xx, 476 p.:   ill.  25 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780470974155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts<br/>Marketing--Key accounts
<br/><br/><label>LC Class. No.: </label>658.804 W85k