TY  - BOOK
AU  - Woodburn, Diana
AU  - McDonald, Malcolm
TI  - Key account management : : the definitive guide 
SN  - 9780470974155
AV  - 658.804 W85k 
PY  - 2011///
CY  - London
PB  - John Wiley & Sons Publishers
KW  - Selling
KW  - Key accounts
KW  - Marketing
N1  - Includes bibliographic references and index
ER  -