Clow, Kenneth E. <br/><br/>
Marketing management :   a customer-oriented approach / 
Kenneth E. Clow. 
 - Thousand Oaks, CA :  SAGE,  2010. 
 - xxxviii, 537 p.:   col. ill.  29 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9781412963121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>658.8 C62m