TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Marketing management : : a customer-oriented approach 
SN  - 9781412963121
AV  - 658.8 C62m 
PY  - 2010///
CY  - Thousand Oaks, CA
PB  - SAGE
KW  - Marketing
KW  - Management
N1  - Includes bibliographic references and index
ER  -