Reidenbach, Eric R.

Listening to the voice of the market : how to increase market share and satisfy current customers / Eric R. Reidenbach. - New York : Taylor and Francis Group, 2010. - xi, 193 p.: 25 cm.

Includes bibliographic references and index


English

978-1-4200-9330-8


Marketing research
Consumer satisfaction

658.83 R27l