Reidenbach, Eric R. Listening to the voice of the market : how to increase market share and satisfy current customers / Eric R. Reidenbach. - New York : Taylor and Francis Group, 2010. - xi, 193 p.: 25 cm. Includes bibliographic references and index English ISBN: 978-1-4200-9330-8 Subjects--Topical Terms: Marketing researchConsumer satisfaction LC Class. No.: 658.83 R27l