TY  - BOOK
AU  - Reidenbach, Eric R.
TI  - Listening to the voice of the market : : how to increase market share and satisfy current customers 
SN  - 978-1-4200-9330-8
AV  - 658.83 R27l 
PY  - 2010///
CY  - New York
PB  - Taylor and Francis Group
KW  - Marketing research
KW  - Consumer satisfaction
N1  - Includes bibliographic references and index
ER  -