Aaker, David A. <br/><br/>
Brand relevance :   making competitors irrelevant / 
David A. Aaker. 
 - San Francisco, CA :  Jossey-Bass,  2011. 
 - xvi, 381 p.:   ill.  24 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-470-61358-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Technological innovations
<br/><br/><label>LC Class. No.: </label>658.827 Aa41b