TY  - BOOK
AU  - Aaker, David A.
TI  - Brand relevance : : making competitors irrelevant 
SN  - 978-0-470-61358-0
AV  - 658.827 Aa41b 
PY  - 2011///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Technological innovations
N1  - Includes bibliographic references and index
ER  -