Bouchikhi, Hamid <br/><br/>
The soul of the corporation :   how to manage the identity of your company / 
Hamid Bouchikhi. 
 - Upper Saddle River, NJ :  Wharton School Publishing,  2008. 
 - xxxviii, 208 p.:  24 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-13-185726-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate culture<br/>Corporate image<br/>Brandname products--Management<br/>Business name--Management
<br/><br/><label>LC Class. No.: </label>659.2 B66s